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Max L. Goldberg, Founding Partner, The Radical Clarity Group– A Brief Bio


Max Goldberg has been building successful businesses for over 30 years.  His expertise in branding, business strategy, marketing, promotional alliances, e-commerce, media , sponsorships, research, events, database management and affinity programs has delivered significant value to domestic and international companies.

Max is Founding Partner of The Radical Clarity Group, a consultancy that helps companies discover a pathway toward success by creating their core stories (why the company was created, its core values, what it does, who it does it for and its goals), identifying their key priorities and determining how those priorities will be accomplished.

He founded and leads Max Goldberg & Associates, which consults to companies from the Fortune 500 to Internet start-ups.  MGA has formulated branding and business strategies, created action marketing plans and built promotional alliances for clients: Paramount Pictures, DreamWorks, Walt Disney, Warner Bros., New Line Cinema, MBNA, Music Choice Europe, Mommy & Me, New Line Home Entertainment, Vivendi Universal Interactive, Benton & Bowles, BBDO and other companies in North America, Europe and Japan.

Prior to forming MGA, Max was Vice President, Integrated Marketing for Walt Disney Internet Group, where he was responsible for branding DIG, database marketing, media, research, e-commerce enhancements, promotional alliances, loyalty programs, sponsorships affiliate programs and e-commerce strategies.

He moved to Disney Internet Group from Walt Disney Home Entertainment where spent six years as Vice President, Promotions.  At WDHE he directed consumer and account specific retail tie-ins for new Walt Disney Company home entertainment releases, as well as the company's extensive DVD/video library.  Additionally, he originated WDHE’s presence on the Internet, creating both its consumer and business-to-business websites.

Prior to joining Disney, he served as Vice President, Corporate Sponsorship and Promotion for Universal Studios Hollywood and Senior Vice President, Sales and Marketing for Ice Capades.

Max began his career in marketing as Regional Marketing Director for Ringling Bros. and Barnum & Bailey Circus and then served as Director of Marketing for The American Freedom Train and Western Manager for the Arbitron Ratings Company.

Max is a past Chairman of the Promotion Marketing Association.  He founded PMA's Star Power Entertainment Marketing Conference and served two terms as chairman of both its Southern California Chapter and Entertainment Council.  He chaired PMA's national marketing conference.  He has been honored as Marketing Professional of the Year by The Marketing Agencies Association Worldwide.  Max has served on numerous corporate advisory boards and the advisory council of George Washington University’s School of Media and Public Affairs. 

He is a District Chairman of the Boy Scouts, an assistant scoutmaster for his son’s Boy Scout troop and a wish grantor for the Make-A-Wish Foundation of Los Angeles.

He and wife, Lisa, live in Los Angeles with their daughter, Hannah and son, Jacob.

You can email him by clicking here.