Blaise Aguera y Arcas is an expert in video compression and 3D visualization. He created Seadragon, a visualization technology that was acquired by Microsoft in 2006, to afford one of its products,Photosynth, its seemless digital rendering and zoom capabilities. In 2007, Aguera y Arcas demoed Photosynth at the TED conference. At that time, I was truly amazed at [...]
Category: Augmented Reality
Tags: Augmented-reality, microsoft, Stories
As the economy continues to struggle, it’s more important than ever for businesses to retain their customers. We all know that it’s more expensive to win a new customer than to reactivate an existing customer. So what are you doing to rouse a dormant customer? Writing for Small Business Trends, Adam Boyden suggests 5 steps [...]
Category: Uncategorized
When launching a new company or integrating a new idea into an existing business too often one question is never asked: Is this product or service simple. Yes, consumers love choice, but they also crave simplicity. Can they quickly grasp the purpose of the product or service? Can they easily see how it will benefit [...]
Category: Uncategorized
Does it matter if your company has a social media strategy? Not according to John Jantsch. Writing in Duct Tape Marketing, Jantsch says, “We don’t need social media tools, social media plans, social media agencies…we need marketing strategies and tactics that are informed by a terribly heightened consumer expectation”. Do you agree? Jantsch urges us [...]
Category: Social Media
Every business strives to become more efficient and profitable. There are some great tools on the Internet that can assist those efforts. In our last post we described the general attributes of those tools. Today we’ll look at 5 tools that will help your team collaborate and get organized. –Open Office (openoffice.org): Open-source software suite [...]
Category: Uncategorized
As businesses struggle to throw of the vestiges of the Great Recession, they search for ways to save money and become more efficient. Many times practical solutions can be found in the cloud. From office suites (word processing, spreadsheets, presentations, databases, etc.) to project management, solutions exist that can help your business control expenses, solve [...]
Category: Uncategorized
Why is your company in business? Every company needs to have a reason to be in business beyond making money. What does your company stand for? Why would a consumer want to buy your product or service? Does it make them feel better about themselves? Does it solve a need? You need a clear value [...]
Category: Uncategorized
Does your company hold strategic planning meetings to determine the direction of the business? Do those meetings help your team focus on the core story of the business and the top 3-5 priorities that must be accomplished if the company is going to achieve its goals? Do these meetings only involve the senior management team? [...]
Category: Uncategorized
Businesses large and small can benefit from social media. In my last post we looked at things companies should and should not do when engaging consumers online. Today we’ll explore how your business can directly benefit from social media. 1. Learn what your customers are saying: By monitoring social media you can listen to consumers [...]
Category: Social Media
Your business should be engaged in the world of social media. You can no longer evade the inevitable. And if you are engaged in social media, you know what a wild ride it can be. Chris Street has an excellent post on the 11 Commandments of Social Media. In it he instructs: Thou shalt not [...]
Category: Social Media
