As 2008 comes to a close, we ask you to consider 5 unorthodox tactics for businesses to pursue in a downturn. A team of authors, writing in the Harvard Business Review, take a different look at what business leaders should be doing in a down economy. They suggest creating a fund for strategic expenditures, cutting [...]
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Business Week yesterday published a ranking of 2008′s most successful startups. Somewhat controversially, they ranked the companies on the basis of how much venture capital they had raised during the year. While there are a several firms on the list that we would not necessarily qualify as sure bets, we find the list intriguing and [...]
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Making Sense of Social Media Should your business be using social media to communicate with consumers? We believe that the answer is yes. If you agree, but have not yet used social media to reach your consumers, what should your first steps be? Danny Flamberg, writing for Social Media Insider, urges business to take the [...]
Category: Social Media
To reinforce our point of a couple of days ago about making the most of opportunities in the current climate, HBR argues in yesterday’s blog that the current downturn will necessarily lead to unprecedented innovation. In the piece, Jeff Stibel claims that “Just as a forest fire can reset nature’s lifecycle, a recession can clear [...]
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All business are under intense pressure to succeed. One way to accomplish success is to segment the market in which you are competing. When markets are flat or declining, a creative segmentation strategy can mean the difference between survival and road kill. Writing for BNet, Steve Tobak interviewed Bill Davidow, VC, former VP of marketing [...]
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Recently, I heard a respected NPR reporter talking about an economy “tittering on the edge of a depression.” While the jury is still out as to how deep the current downturn will be, broad statements like that only cause panic. In yesterday’s Techcrunch, Brian Solis blogs about how some businesses are becoming paralyzed by fear, at a [...]
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You have a to do list. And “Are you busy?” is a frequently asked question. This is all too typical in the workplace. At The Radical Clarity Group, we believe in the clarity of priorities. Science has proven that the human mind cannot deal with more than 5 priorities at one time. To be successful, [...]
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Even well-capitalized companies can find it tough to grow when customers are cutting back on spending, says venture capitalist Peter Chung in an article for Inc.com. Among his suggestions: Track cash flows monthly or even weekly, keeping an eye on customers’ spending patterns. “Listen to your customers — and then adjust your marketing message and [...]
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” 16% of consumers don’t trust company blogs.” Or so says a recent research Study by Forrester Research. A more accurate statement would be: “16% of consumers don’t trust some company blogs.” On The Caffeinated Blog, Kari Rippetoe makes some excellent points about the right and wrong approaches to corporate blogging. It really comes down [...]
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In this dismal economy, businesses and entrepreneurs must hope for the best but plan for disaster, says columnist Stefan Stern writing in the Financial Times. Produce a weekly report on your cash position, protect the fundamentals and guard your existing business. “Tap into unexploited revenue streams by thinking afresh about your existing customer base,” he [...]
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