I’m a volunteer with Make-A-Wish, a wonderful organization that grants wishes for children with life threatening illnesses. One young lady has bone cancer and will have to lose one of her legs on Tuesday, October 6. Her wish is to meet Lance Armstrong to help provide her with some inspiration and give her the strength [...]
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There are many theories about what constitutes an effective leader. Norm Smallwood and his colleagues set out to determine common traits of effective leaders, whether they be leading small or large companies. They asked leading experts and arrived a 5 common characteristics: Shape the Future: Answer the question, “Where are we going?” and make sure [...]
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Should your business be taking drastic measures to save money in the current economy? Is it possible to make money in tough times? The answer to both of these questions is, “Yes”. Marshall Goldman from Harvard Business Review discussed this with Philip Kolter from the Kellogg School at Northwestern University. Kolter suggests three practical solutions: [...]
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It can be difficult, if not impossible, to raise money in these economic times. Some small retailers have found that working with their best patrons can alleviate a cash crunch or fund needed improvements. Should you consider doing this? According to an article by Helaine Olen for CNNMoney.com, many small businesses have successfully offered shares [...]
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With consumer attention being drawn in many directions, it’s more important than ever to look at your website and see if it is focused on your business goals. Does every page focus on your core story and key goals? Writing in Small Business Trends, Chris Finken says, “Every website needs a single purpose and each [...]
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In troubled economic times, many retailers react to declining sales by discounting. This could be a slippery slope. Retailers should carefully consider their discounting strategies before cutting prices. Writing in Business Week, Steve McKee offers three tips on how to discount wisely: Discount briefly: “Discounting is like a drug. Employed for a limited time to [...]
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