Most brands are actively engaged in trying to connect with their customers through social media. This is true for both B2C and B2B businesses. They are building fan pages on Facebook and monitoring Tweets. But are they really engaging their consumers? Too many companies, large and small, are still in the mode of talking to [...]
Category: Social Media
Is there a role for traditional marketing in the age of social media? What should small and mid-sized companies do? Listen. Engage. Respond. More than ever companies need to listen to their customers. They need to find out what their current and potential customers want and find a way to deliver. This can be as [...]
Category: Social Media
Adam Ostro blogs today on Mashable about the large influence that Twitter and Facebook have been shown to have on consumer purchasing decistions. He cites a study by Chadwick Martin Bailey and iModerate Research Technologies that claims that “consumers are 67% more likely to buy from the brands they follow on Twitter, and 51% more [...]
Category: Uncategorized
What is your business doing to keep its customers satisfied? Every business person knows that it is easier to get a current customer to buy again than to attract a new customer. A great customer experience can not only engender loyalty, it can be a calling card throughout social media. Writing for Wired, Micah Solomon [...]
Category: Uncategorized
Blaise Aguera y Arcas is an expert in video compression and 3D visualization. He created Seadragon, a visualization technology that was acquired by Microsoft in 2006, to afford one of its products, Photosynth, its seemless digital rendering and zoom capabilities. In 2007, Aguera y Arcas demoed Photosynth at the TED conference. At that time, I [...]
Category: Uncategorized
