As the economy continues to struggle, it’s more important than ever for businesses to retain their customers. We all know that it’s more expensive to win a new customer than to reactivate an existing customer. So what are you doing to rouse a dormant customer? Writing for Small Business Trends, Adam Boyden suggests 5 steps [...]
Category: Uncategorized
When launching a new company or integrating a new idea into an existing business too often one question is never asked: Is this product or service simple. Yes, consumers love choice, but they also crave simplicity. Can they quickly grasp the purpose of the product or service? Can they easily see how it will benefit [...]
Category: Uncategorized
Does it matter if your company has a social media strategy? Not according to John Jantsch. Writing in Duct Tape Marketing, Jantsch says, “We don’t need social media tools, social media plans, social media agencies…we need marketing strategies and tactics that are informed by a terribly heightened consumer expectation”. Do you agree? Jantsch urges us [...]
Category: Social Media
