Does it matter if your company has a social media strategy? Not according to John Jantsch. Writing in Duct Tape Marketing, Jantsch says, “We don’t need social media tools, social media plans, social media agencies…we need marketing strategies and tactics that are informed by a terribly heightened consumer expectation”. Do you agree? Jantsch urges us [...]
Category: Social Media
Businesses large and small can benefit from social media. In my last post we looked at things companies should and should not do when engaging consumers online. Today we’ll explore how your business can directly benefit from social media. 1. Learn what your customers are saying: By monitoring social media you can listen to consumers [...]
Category: Social Media
Your business should be engaged in the world of social media. You can no longer evade the inevitable. And if you are engaged in social media, you know what a wild ride it can be. Chris Street has an excellent post on the 11 Commandments of Social Media. In it he instructs: Thou shalt not [...]
Category: Social Media
Most brands are actively engaged in trying to connect with their customers through social media. This is true for both B2C and B2B businesses. They are building fan pages on Facebook and monitoring Tweets. But are they really engaging their consumers? Too many companies, large and small, are still in the mode of talking to [...]
Category: Social Media
Is there a role for traditional marketing in the age of social media? What should small and mid-sized companies do? Listen. Engage. Respond. More than ever companies need to listen to their customers. They need to find out what their current and potential customers want and find a way to deliver. This can be as [...]
Category: Social Media
Almost all business owners and marketers acknowledge the power of social media; some just haven’t yet figured out how to use it to build their businesses and brands. Michael Kahn, writing in Chief Marketer, suggests 12 ways that companies can leverage social media to build relationships and drive sales. Here are a few along with [...]
Category: Social Media
Everyone is talking about social media. Some businesses are using it, others see it as a big time suck. We believe in the practical use of social media. In the Online Marketing Blog, Adam Singer details 10 ways in which your business can effectively use social media. From generating PR to listening to your customers, [...]
Category: Social Media
Today on Retail Wire (http://www.retailwire.com/) a discussion topic questioned the need for retailers to participate in social media. You can read my response here. The whole exchange got me thinking about how businesses can best use social media. Writing for Conversation Agent, David Alston provides an excellent case for social media. The more interesting part [...]
Category: Social Media
Marketing is often the first thing to go during a downturn. Ironically, it should actually be one of the last things to be cut from a company’s budget. ReportOnBusiness.com‘s Diane Jermyn brings three experts around the table to discuss marketing strategies that make the most of new media, while not sacrificing the all-important voice that [...]
Category: Social Media
I attended to a great webinar yesterday. Presented by Hub Spot and presented by Chris Brogan, social media pundit extraordinaire. The theme was “How to Demonstrate the Value of Social Media to You Boss,” and while the suggestions for selling social media inside your company were valuable, the most interesting part of the presentation was [...]
Category: Social Media
