As the economy continues to struggle, it’s more important than ever for businesses to retain their customers. We all know that it’s more expensive to win a new customer than to reactivate an existing customer. So what are you doing to rouse a dormant customer? Writing for Small Business Trends, Adam Boyden suggests 5 steps [...]
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When launching a new company or integrating a new idea into an existing business too often one question is never asked: Is this product or service simple. Yes, consumers love choice, but they also crave simplicity. Can they quickly grasp the purpose of the product or service? Can they easily see how it will benefit [...]
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Every business strives to become more efficient and profitable. There are some great tools on the Internet that can assist those efforts. In our last post we described the general attributes of those tools. Today we’ll look at 5 tools that will help your team collaborate and get organized. –Open Office (openoffice.org): Open-source software suite [...]
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As businesses struggle to throw of the vestiges of the Great Recession, they search for ways to save money and become more efficient. Many times practical solutions can be found in the cloud. From office suites (word processing, spreadsheets, presentations, databases, etc.) to project management, solutions exist that can help your business control expenses, solve [...]
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Why is your company in business? Every company needs to have a reason to be in business beyond making money. What does your company stand for? Why would a consumer want to buy your product or service? Does it make them feel better about themselves? Does it solve a need? You need a clear value [...]
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Does your company hold strategic planning meetings to determine the direction of the business? Do those meetings help your team focus on the core story of the business and the top 3-5 priorities that must be accomplished if the company is going to achieve its goals? Do these meetings only involve the senior management team? [...]
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Groucho Marx once said that he wouldn’t join any club that would have him as a member. But in today’s world of consumer connections and social media, forming a club can accelerate your company’s growth. Word-of-mouth guru Andy Sernovitz suggests three types of clubs that a business could offer: A Monthly Club: Dole out regular [...]
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Andrea Fishman writes on ClickZ about the importance for companies to adopt Behavioral Marketing Practices. Behavioral marketing consists in creating customized, targeted Web content in order to drive sales and improve conversion rates. The practice also enables marketers to “deliver richer, more relevant interactions.” According to a 2008 study by Jupiter Research / NPD “Consumers [...]
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Adam Ostro blogs today on Mashable about the large influence that Twitter and Facebook have been shown to have on consumer purchasing decistions. He cites a study by Chadwick Martin Bailey and iModerate Research Technologies that claims that “consumers are 67% more likely to buy from the brands they follow on Twitter, and 51% more [...]
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What is your business doing to keep its customers satisfied? Every business person knows that it is easier to get a current customer to buy again than to attract a new customer. A great customer experience can not only engender loyalty, it can be a calling card throughout social media. Writing for Wired, Micah Solomon [...]
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