Archive for the ‘Web 2.0’ Category

A lot has been said about the value for companies to maintain pages on social network sites and to become “one” with their customers, to use “crowdsourcing” for all sorts of activities heretofore done in isolation, etc, etc.. More easily said than done. Until recently, the impact of a company’s Web 2.0 efforts had been [...]

Category: Web 2.0

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Most businesspeople agree that in a downturn a steady hand on the tiller is imperative. Some argue, however, that a steady hand is not sufficient. They claim that a sense of urgency is needed for effective change. John Kotter, professor at HBS, blogs today about ways of creating that sense of urgency within an organization, [...]

Category: Web 2.0

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