It was never an easy marriage. Radical was full of strong, even outraged views. But usually very muddled in his justifications for holding them. Clarity, on the other hand, was never muddled. She saw through the murk of Radical’s most tortured premises.
While Radical was…well radical…he did bring flashes of brilliance. Ever capable of deflections and interesting side trips just for the sake of side trips. No one ever accused him of being boring. Wrong, maybe. But not boring.
Clarity brought a whiff of fresh breezes into Radical’s life. She calmed down his more…uh, shall we say…more radical side. Brought some order into his messy life. Convinced him priorities were not a bad thing. Opened his eyes to the power of well reasoned arguments. Over time he began to see through her eyes but with the passion and conviction of his of his old self…without all the infuriating confusion.
And so it came to be that as Radical and Clarity drew closer to oneness they were no longer Radical and Clarity but truly Radical Clarity. Bound forever at the juncture of the l and the C. But this unity came at a price. Joined as they were, anyone who wanted to employ one had to employ the other. A situation that just never seemed to happen. And it looked like this incredible pair were destined to live a shunned and unhappy existence struggling to live down the wonder of their oneness.
And then a miracle happened. They discovered a company called… of all things… The Radical Clarity Group. Where they were welcomed… naturally… with open arms. And there, they have brought great relief to clients who desperately needed to radically get a grip on their corporate clarity.
What made this collaboration even better, Radical and Clarity are now able to remain behind the scenes, while their devoted evangelists: Michel Algazi and Max Goldberg carry this radical new approach to corporate sanity out to the far reaches of the globe.
Some say this is just another silly creation myth. But those who have been touched by the relief of Radical Clarity say nothing. They just smile and walk away.
Road Stories
The Case of Radical who Married Clarity
The Case of The Vanishing Tourists
Once upon a time not long ago, a wonderful chain of stores did business on a lush island paradise. Tourists loved them. They visited and shopped and bought and then …mysteriously…vanished. Well, not so mysteriously, because like most tourists will do…they went home. And unfortunately, the wonderful stores they had shopped in slipped quickly from their memory.
Fortunately the unhappy and distressed owners came to a very wise consultant named Max Goldberg. Yes, the very same one that apparently is now working at The Radical Clarity Group. Master Goldberg quickly set about revving up the company’s website. He made it colorful and friendly. Fluffing it up with story-rich content. He made it easy to navigate. A click or two always got you where you wanted to go. Just like a short hop or two got you to another wondrous island where the stores did their thing.
The site captured customer information and dialogues were started. Each message was crafted to support the new cuddly corporate story.
And you know what? The very next Christmas provided the stores with a 56% increase in holiday sales. Making not only the vanishing tourists unvanish, but the store owner’s smile…which was pretty magnificent already…grow even wider. Producing a corporate grin so powerful that not a single vanishing tourist has been recorded this year.
The Radical Clarity Group.
We Love Happy Endings.
A Case of Mistaken Identity
There sat in a great metropolis a small promotion agency with big dreams. You see, this agency was expert in its field, knowing better than most how to reach Gen Y. Sadly while it dreamed of partaking in clients’ strategic planning, it was perceived as being solely tactical, and as such, was never invited to have a seat at the strategic planning table with the big boys…the advertising and media agencies. The agency soon developed a serious identity crisis.
Enter Radical Clarity. From the outset, Michel and Max could hear the wistfulness in the agency executives’ voices, could feel their pain, and empathized with their burning desire for strategic respectability.
As often happens in a cathartic process like a Radical Clarity session, there suddenly came an “Aha Moment!” It occurred out of the blue when the CEO mused aloud that one small division of the agency could become a huge and scalable strategic resource for current and potential clients alike by using its Gen Y panel to gain insights that brands would covet.
Lo and behold, a hockey stick of growth emerged. Suddenly, the agency that was growing at a respectable clip, could realize multiples of growth seldom seen in its industry. And as importantly, it reached its goal, to sit at any brand’s strategic table.
The Case of the Cushy Tushy Effect
Like so many other Internet things, the Cushy Tushy Effect was a surprise for one of the world’s most famous entertainment corporations. Back when the tech bubble looked like it would last forever, an intrepid executive with that famous theme park consortium, (here at The Radical Clarity Group we just call him Michel,) guided his team to some rather remarkable accomplishments.
Your see, Michel saw the Internet as a whole alternate world. For him it was like having a continuous preview of all the things you could dream about for your “real” trip to the parks. A kind of pre-adventure before you got to the adventure. And while those dreamers were settling their tushies in cushy chairs in front of their computers, Michel introduced them to an Internet-based travel program. It allowed the cushy tushy set to book travel to the park as well as tickets to all the attractions. It was quick, convenient and caught on as quickly as a new thrill ride.
As a result, the company suddenly had a new brand and Internet presence to talk about. Not to mention, a rollicking success story to boot. Driven by a powerful online booking engine, the first year sales were well into the eight digits. With year two easily doubling that. Suddenly, the web world ticket sales grew by 150% to over 10 million dollars. And so the legend of the Cushy Tushies grew, their numbers soaring to 15,000 unique online visitors a day.
Needless to say, Michel had truly earned his title as Director and General Manager at the corporation’s Internet Group. And he added to the glory by spreading his Internet wizardry to other parks in the chain and then to cruise vacations and finally to the most romantic city on earth…Paris itself. And you know how hard it is to please the French. Michel, being modest of course, says it was “a trifle. Nothing really.” But it seems the legend of his invention of the Cushy Tushy Effect will live on forever in the annals of Internet history. And ours, too, of course.
-
The Case of Radical who Married Clarity
It was never an easy marriage. Radical was full of strong, even outraged views. But usually very muddled in his justifications for holding them. Clarity, on the other hand, was never muddled. She s..
-
The Case of The Vanishing Tourists
Once upon a time not long ago, a wonderful chain of stores did business on a lush island paradise. Tourists loved them. They visited and shopped and bought and then …mysteriously…vanished. Well..
-
A Case of Mistaken Identity
There sat in a great metropolis a small promotion agency with big dreams. You see, this agency was expert in its field, knowing better than most how to reach Gen Y. Sadly while it dreamed of pa..
-
The Case of the Cushy Tushy Effect
Like so many other Internet things, the Cushy Tushy Effect was a surprise for one of the world’s most famous entertainment corporations. Back when the tech bubble looked like it would last foreve..





